Jose Palomino

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Strategy

Wow! There’s a lot of TV to watch. In fact, 409 scripted TV series were released in 2015, a record even in the midst of the “golden age” of television.

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The eight-hour workday was invented by Henry Ford way back at the turn of the 20th century. Back then, it was an attractive alternative to workers who were accustomed to 12-hour workdays, and the nationwide adoption of the

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Uber and Lyft, services which allow users to get a quick car ride through an app on their phones, have quickly become commonplace across the nation (and the world). As of October 2016, more travelers are choosing

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Virtual reality is one of the fastest-growing areas of the technology world, projected to be a $5.2 billion industry by 2020. It’s clear to see why virtual reality is such a popular niche. It’s revolutionary in

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When it comes to thinking like your target market, it’s hard to tell whether Millennials are the easiest to read — or the hardest. In 2015, EOS accounted for 11.5% of all lip balm sales in the United States. It was second only to Burt’s Bees at

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When I think of customer loyalty, there is one store that instantly comes to mind — Wawa. For those readers who are unfamiliar with Wawa, let me say that the following description will not do it justice. Wawa is a chain of convenience stores and gas stations originating outside Philadelphia and now found throughout

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Sales is not a simple formula. You can’t plug a situation into an equation and expect the same result time and time again. There is an art to selling – it can’t always be taught through a textbook or professor. There are plenty of things that

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Original Post: Millennials Change the Auto Marketing Game By Nick Matarazzo | June 4, 2013 Millennials (or, if you prefer, Gen Y) are growing up, making some of their first big-ticket purchases and changing the buying game. Nick Matarazzo gives 4 excellent tips for marketing to the Milliennial generation (and when I say “excellent,” I mean […]

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