Jose Palomino

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Internet

Post image for Tools are not a strategy!

Tools are NOT a Strategy — 3 examples of Twitter strategies that work: A Japanese startup company is turning tweets into comic strips, with an app called “Feel On!” but it really caught my attention because it’s just one of many recent Twitter apps that are either truly innovative, or maybe just truly superfluous.

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Original Post: Do You Have an Image Problem?
By Jeff Hadden | May 29, 2012

“Here’s the problem with social media: It’s turned everyone into his (or her) own personal PR agent.”

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Original Post: Turn Tweets into Comics By Emma Hutchings | May 30, 2012 The company’s “Social Emotion Engine” (SEE) automatically analyzes tweets and classifies them by emotion, showing you matching colors and illustrations you can choose to add to the text. After authorizing it with your Twitter account, you can start posting tweets with comics […]

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Post image for Words With Friends, and Becoming a “Sticky” Business

In all honesty, I’m not really one for Facebook or Smartphone games. I don’t “get” Farmville, and I’ve seen (but never tried) my kids play Angry Birds, and that’s generally the extent of my first-hand, game-app knowledge. Except when it comes to one game: Words With Friends.

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Please tell me you’ve seen the Caine’s Arcade video. If you haven’t, don’t waste another minute – check it out here. Caine is a kid with true entrepreneurial spirit who spent his summer building an arcade out of cardboard boxes in his dad’s auto parts shop. This cardboard arcade is completely interactive – with inventive games, creative ways for receiving tickets, and an array of prizes…

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Post image for Hulk Smash! 4 Marketing Lessons from The Avengers

By now, I’m sure you’ve heard a lot about The Avengers. Actually, it’s been virtually impossible not to hear a lot about it. In the wake of the flop known as John Carter, Disney is pulling out all the stops to market this blockbuster. Much has been written about both The Avengers and John Carter, especially on entertainment sites and magazines. But what do their corresponding marketing campaigns teach the company trying to market a chemical analyzer or Droid-based phone?

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“There is no good reason or explanation for why we are not engaging or learning from customers. As it stands today unfortunately, the chart above says everything about how businesses see and value customer relationships. This.must.change.” – Brian Solis

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Do you Yahoo? If the numbers are any indication, then you probably don’t – you’ve probably taken your search to Google, your social interaction to Facebook, and your entertainment to YouTube. Over the last few years, Yahoo! has been floundering to find its identity, to say the least. Enter new CEO Scott Thompson (former executive […]

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