Is your value proposition the best kept secret… in your own company?
A Value Proposition is the “true truth” about your product, service and company.
It is most often rendered as a statement that communicates the value you offer to your consumer – a statement that must be apparent in everything you do – from sales to marketing to how you answer the phones. There’s quite a bit more to it than that…
How Siri Can Be This Bad and No One Talks About It Driving around, once more motivated by images of Martin Scorsese in the back of a New York City taxi cab changing plans, directions, and calendars all at a whim with verbal commands, I try to call home using my wife’s name. She’s had […]
Differentiation is the key component to your value proposition. Image credit: Heartlover1717 on flickr It’s what makes a value proposition effective or sellable. Sooner or later in the sales process (probably sooner), you’re going to have the “what sets us apart” conversation — and this means discussing your value prop distinctives in detail. That’s where […]
On February 17, 2013, Downton Abbey‘s season 3 finale aired on PBS. 8 million Americans tuned in expectantly to witness the ongoing saga between Matthew and Mary, Bates and Anna, the Dowager Countess and whomever dared to ruffle her feathers. In fact, just say one sentence about Downton Abbey at a party or on Twitter, and […]
My company is called Value Prop Interactive. My book is called Value Prop. I figured there are enough new readers and subscribers to this blog to revisit the question: What is a “Value Prop?” A Value Prop – or value proposition – is a “platform” that first, defines what a product or service does – […]
Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! Last week, I wrote about my frustrating experience (read: battle) with an internet provider and their customer service team. The depressing thing is that my battle is a common […]
Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! We’ve all been there. Despite your best hopes and intentions, your top-notch research, and your staunch-but-wavering patience, you have — at one point or another — found yourself forced […]
For the last few years, I’ve been hearing rumors about the increasing accessibility of 3D printing, but it wasn’t until I watched the following video on it that it really caught my attention: