Jose Palomino

From the category archives:

Social Media

Once one of the most-used social media websites on the planet, Twitter has been falling into an era of decline at an alarming rate. Millennials, the most active and up-to-date users of social media on the daily, are no longer using

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There is a great ongoing debate out there on the internet about identifying the metrics that matter when it comes to social media – or the only three metrics that matter – or two – or ten. And so on. I figured I’d join the Great Debate. Image credit: Kemp Edmonds, on Flickr I entered into […]

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Original Post: Facebook fun can also equal profits By Drew McLellan | September 4, 2012 The CMO “was able to convince her CEO that it would be fun to send the lips and mustaches out to a list of customers who had not placed an order within a year… In the package was the request that […]

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If you were to teach a class on social media strategy, what would you teach? What are the most important things you’d want your students to take away at the end of the semester? As it turns out, I actually do teach a class on social media at a university nearby my house. So here’s […]

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If you were teaching a class on social media strategy, what would you teach? What are the most important things you’d want your students to take away at the end of the semester? As it turns out, I actually do teach a class on Social Media at Villanova University. Every semester, I have to gather […]

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The Olympics are a Big Deal. Right? Well, maybe not as much as before. All I know is that the young people here in the office don’t seem to be that excited for the Olympic Games, many of them didn’t even know when there were starting (or thought that they had already started weeks ago). […]

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Tools are NOT a Strategy — 3 examples of Twitter strategies that work: A Japanese startup company is turning tweets into comic strips, with an app called “Feel On!” but it really caught my attention because it’s just one of many recent Twitter apps that are either truly innovative, or maybe just truly superfluous.

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Original Post: Turn Tweets into Comics By Emma Hutchings | May 30, 2012 The company’s “Social Emotion Engine” (SEE) automatically analyzes tweets and classifies them by emotion, showing you matching colors and illustrations you can choose to add to the text. After authorizing it with your Twitter account, you can start posting tweets with comics […]

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