Jose Palomino

From the category archives:

Customer Service

What Can Apple’s Retail Customer Service Experience Teach Us About Marketing?

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On February 17, 2013, Downton Abbey‘s season 3 finale aired on PBS.  8 million Americans tuned in expectantly to witness the ongoing saga between Matthew and Mary, Bates and Anna, the Dowager Countess and whomever dared to ruffle her feathers.  In fact, just say one sentence about Downton Abbey at a party or on Twitter, and […]

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Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! Last week, I wrote about my frustrating experience (read: battle) with an internet provider and their customer service team.  The depressing thing is that my battle is a common […]

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Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko.  If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! We’ve all been there. Despite your best hopes and intentions, your top-notch research, and your staunch-but-wavering patience, you have — at one point or another — found yourself forced […]

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Post image for Relational Advertising: Customers (and Your Employees) Are People, Too

One of the basic foundations of marketing is to humanize your brand – to make it known, trusted, and, well, accessible. It’s no longer enough to have a TV (or Hulu) commercial depicting a humanization of your brand or to have a banner on the side panel of Facebook. What you need to do is build relationships.

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Post image for What a Russian Hair Stylist Teaches Us About Differentiation

Yes, you read that title correctly. Let me explain. The other day, I was getting (what I thought was) a routine haircut. As the hair stylist and I were shooting the breeze, she told me a little bit about a three-month trip to her home city – Moscow, and a salon there taking an innovative and inspirational approach to differentiation.

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Who is your target audience? No, really– who are they? What are they tweeting about? What are they searching for? Why are they using your services in the first place?

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Why is it that big companies tend to keep their customers at arm’s length? Instead of taking suggestions, a lot of times companies get cocky and decide what their customers want instead of asking what their customers want. This can create major problems, as we’ve seen before. On the other hand, there are some companies […]

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