Jose Palomino

From the category archives:

Branding

Yacht shows cater to some of the wealthiest clientele on the planet, from the royalty of Monaco to business magnates in California. Yachts — and boats in general — are products with extremely strong

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Image Credit: SoloNews Apple’s announcement for the new iPhone 7 came with a number of changes, including scrapping the physical home button, the return of the 3G-esque glossy finish, waterproofing, and

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Uber and Lyft, services which allow users to get a quick car ride through an app on their phones, have quickly become commonplace across the nation (and the world). As of October 2016, more travelers are choosing

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Virtual reality is one of the fastest-growing areas of the technology world, projected to be a $5.2 billion industry by 2020. It’s clear to see why virtual reality is such a popular niche. It’s revolutionary in

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When it comes to thinking like your target market, it’s hard to tell whether Millennials are the easiest to read — or the hardest. In 2015, EOS accounted for 11.5% of all lip balm sales in the United States. It was second only to Burt’s Bees at

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It seems strange that an app which hit the markets with almost no advertising campaign whatsoever would have something to teach us about marketing. Nevertheless, the extreme viral success of Pokemon Go demonstrates that

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With Independence Day: Resurgence in theaters, I can’t help but wonder how successful a sequel 20 years in the making will be. Rebranding after such a long time out of the public eye will be an extreme challenge — and it may not be up to the task.

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Image Credit: Plastc When it comes to convenience, most of us will take the easy way out. Plastc, a new device that encompasses all debit, credit, and gift cards promises a new level of everyday purchasing convenience.

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