The most recent installment in 20th Century Fox’s superhero movie franchise — X-Men: Apocalypse — recently fell into one of the booby traps set by our current political climate. They didn’t stop to think about their customers’ feelings.
It seems strange that an app which hit the markets with almost no advertising campaign whatsoever would have something to teach us about marketing. Nevertheless, the extreme viral success of Pokemon Go demonstrates that
Last week, I was doing some research for my forthcoming book, Pivotal Conversations, and I stumbled upon something I believed to be an article result from my search. After clicking on the “Read More!” link, I was immediately connected to a sales company’s website promoting their newest offering. Image Credit: newfilm.dk on Flickr What happened […]
Coca-Cola is a prime example of a company implementing a standardized marketing language and approach to great success. A recent video documents their nine-step marketing process, from overall marketing strategy (“creating brand stories”) to specific techniques used internally (such as redefining terms to suit marketing purposes). As Forbes points out, “the soft drink marketer peels back […]
Do you ever run across a tagline that makes you go, “Huh?” I experienced this the other day when I encountered a sign for a “new” burger joint called Gino’s near our office. Their tagline was simply, “We’re Back!” I have no idea what that means. What are they trying to communicate? Back from where, […]