Image Credit: contemplativechristian on Flickr
I was sitting outside the reception area for Marketing Sherpa’s Email Summit on the first day, looking forward to delivering a keynote talk on the Five Critical Questions Every Value Prop Must Answer.
I was thinking about and appreciating how the folks at MarketingSherpa had treated me – and everyone around – in a truly first class way. Now, MarketingSherpa is a very successful organization, employing 500 or so marketing specialists who focus on advancing the art and science of marketing. So, they are really in the nitty-gritty of advising on and doing business. No wimpy folks here…
The interactions I’ve had with people like Daniel Burstein, Jessica Lorenz, Pamela Jesseau, Flint McLaughlin and his team have only confirmed something that I’ve thought for a long time, which is that nice guys do finish first in business, as counter-intuitive as that might be in the popular culture.
The simple fact is that if you’re trying to deliver things of great value, and your goal is to help people and help them accomplish what they’re looking to do, you’ll inevitably encourage people to want to do business with you. You want to show up in the world as a helpful person, a kind person, and a pleasure to do business with. I’m not saying that, in business, there aren’t times to be tough. There are times when you have to apply some rigor, and there are times you might have to say tough things to people that they need to hear or that you need to express.
Having said all of that, there’s absolutely no reason – and I believe this fundamentally to my core being – that you cannot conduct yourself with integrity, and that you can’t, in fact, look to be with people and treat them the way – as the golden rule says – that you would have them treat you.
As you look at your business, look at how you engage with others personally and how your organization engages with others. Ask yourselves these questions:
- Are we always looking at how to benefit others and create value?
- Are we easy to deal with?
- Do people like dealing with us?
- And, frankly, are we doing our best for the people that help put food on our tables and help us accomplish our dreams?
In addition to MarketingSherpa, I think of TD Bank, Southwest and other major brands that set themselves apart by just dealing fairly and honestly with their customers.
Who would you add to that list? Please tell me in the comments.