Jose Palomino

From the yearly archives:


What’s impossible

November 22, 2015

Well, no secret… I haven’t been blogging lately. “What happened?” Simple. Got busy. Real busy. “Doing what?” you might ask. Well, we’ve been helping some really great companies figure out how to ignite their growth.


GoPro – the company that straps a camera on your head while skydiving – was founded in 2002 by Nick Woodman when he first got the idea for his $500M+ company on an Australian surfing trip. He was frustrated with the inability of regular digital cameras to capture close-up shots of the waves while surfing. […]


What’s a Value Proposition? When I was at the MarketingSherpa 2015 Email Summit this past February, I sat down for an interview with their Director of Editorial Content and my friend, Daniel Burstein, where I told him what a value proposition is, and why it is crucial for your business. If you as a business owner are ignoring a […]


Image Credit: Erich Ferdinand on Flickr Recently, I was discussing banking habits with one of the younger staffers at Value Prop. Although I use online banking, my banking experience often includes driving to the bank to complete transactions face-to-face with a teller. Every month, I’m mailed a statement that lists those transactions and provides me with […]


Image Credit: Marco Paköeningrat on Flickr The Cost of a Cup How much do you spend each week on coffee? If you’re like most people, you know that answer is probably, “too much!” Perhaps you’ve noticed monthly subscription-based services make the case that their premium membership can be had “for less than the cost of a daily […]


Image Credit: Linus Bohman on Flickr What would happen if you could find a restaurant that remembers your seating preferences, greets you by name, and leads you to your table as soon as you walk in? What if they could remember your meal preferences, and remember what you like for each category of their menu? […]

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Image Credit: Idreamlikecrazy on Flickr Throughout the years of working with clients to develop their value proposition or enhance their branding and messaging, I often get an interesting request. Namely, to create a value proposition for their company. They hope to establish a single value proposition for their entire company– a “meta” value proposition that […]


Image Credit: Katie Brady on Flickr You don’t have to look far to find a company that has developed their value propositions, branding and messaging strategy from an inside-out perspective. Take, for example, Tivo. Why didn’t they take over the world? Why weren’t they Apple TV?