Jose Palomino

Identity Curation

November 8, 2012

Original Post: The Erosion of Privacy and the Rise of Publicness… and why it’s a good thing
By Brian Solis | October 26, 2012

…whether we realize or disregard it, the culmination of these fragmented digital shadows we cast, depict a semblance of the real you…Indeed, we are the last generation to know privacy as it was. It is now something that will have to be taught. And more importantly, what we share online, will now require thoughtful curation to deliberately construct a more accurate and desirable portrayal of who you are and how you wish to be perceived.  This is where education becomes paramount.

How are you “curating” your image online — as a company and as an individual? If you haven’t thought about it, then you better start. I like that Brian Solis doesn’t just present this idea, but offers a tangible way to work through it: education. We need to educate ourselves, our employees, and our children to be curators of their online identities.

One bit of advice I would offer: It’s easy to post something on a whim — and in the moment, the picture/status/idea seems great. But I would recommend waiting a little while, even day or two, and maybe sharing that post with someone else to get their take on it. Or for Twitter, make sure you put yourself in your customer’s shoes before sending a tweet. If you have employees tweeting on behalf of your company, make sure they adhere to your Twitter policy (you do have one, right?).

And those of us in the blog world should continue to share stories, ideas, and our own experiences on this topic. The more we talk about it, the more educated we will be, and the more carefully curated our online presences will be.

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