Original Post: Want Great Marketing: Follow Apple’s Example
By Jeff Hadden | September 13, 2012
So, I offer this piece to the business owners who still struggle with the idea of investing in high level, creative, marketing help. Apple makes the perfect case study. As a small business owner Steve Jobs understood that regardless of how great Apple’s products were, his business would fail if the marketing didn’t connect with, and emotionally resonate with, the regular people he was trying to reach.
It is so important for all businesses — large and small — to invest in marketing. I think a big reason why so many small businesses pass it over is because they think marketing will cost a lot of money. It doesn’t have to, as long as you’re smart about it. But it is important to consult professionals, in some way or another.
Maybe it means hiring a marketing firm. Maybe it means attending a few workshops. Maybe it means hiring a marketing head. Whatever it is, it’s important not to rely on your own “savvy.” Just think — we almost ended up with the MacMan instead of the iMac, if it were up to Steve Jobs’ savvy marketing talent.