Jose Palomino

From the yearly archives:

2010

It’s a familiar scene– a guy walks into a Starbucks looking for a cup of coffee, looks up, and stares at the menu like a deer in headlights for five minutes, overwhelmed by all the choices he has to make before he can pay $4 for his delicious beverage. It may seem counterintuitive, but freedom of decision often leads to indecision.

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We tend to think of “mission” in the singular. “Your mission, should you choose to accept it…” and such. As a marketer, however, your mission is two-fold – you have both the corporate mission, and your product’s mission to consider.

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Net Neutrality

December 24, 2010

A simple, concise and very effective communication on a complex topic: http://www.theopeninter.net/ . Wow! If marketers could communicate their offerings this cleanly – they’d sell a lot more stuff. The content is important – of course – but I love the vehicle.

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What has really changed? It’s a profound question that should  be asked when looking at all the new products, trends, ideas and things that are happening in the world of marketing, social media, and the web in general. One can pause and look at it, and say it’s all different. Yet in some fundamental way, […]

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Salespeople often claim that marketers are out of touch with customers, while marketers argue that the sales force over-focuses on meeting the needs of an individual customer just to win the next deal. The balance between focusing on the overall market verses an individual customer is a difficult equilibrium to achieve.

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“I feel like I just entered crazy town!” I remember the limo driver looking back at me, because I didn’t say it very calmly. “This is insane that I have to deal with this. This is not right,” I told her, “I am a customer, I recommend your services. I continue to use your services. This just isn’t the way to treat a customer.”

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“I feel like I just entered crazy town!” I remember the limo driver looking back at me, because I didn’t say it very calmly. “This is insane that I have to deal with this. This is not right,” I told her, “I am a customer, I recommend your services. I continue to use your services. This just isn’t the way to treat a customer.”

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Plan for Integration

December 9, 2010

Go-to-market is a “meta-function” that needs to pull together the skilled, seasoned and committed people from both sales and marketing, and leverage them together for an integrated approach to competitive markets.

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