Jose Palomino

When a Value Prop Cost exceeds its Value

December 18, 2009

Ok. That is cool. A little unsettling from a security POV – but cool.

But it costs $200 – $300!

So – this is a cool idea that is Innovative and even a little Wow! (Inspiring) – but does its utility (Indispensability) pass a common-sense cost/benefit test?

That is the question.

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