Jose Palomino

From the yearly archives:


Ok – why a blog entry on a book about financial statements?

Three reasons:

1. For anyone who’s slogged through Finance classes – you know who you are – this book makes it very simple to understand. Clean, crisp and succinct – great plane reading. AND… it does it in a way that brings me to point 2…



September 30, 2008

Both Sales and Marketing have precious knowledge that becomes even more valuable when it is exchanged—and costly when the exchange of information doesn’t take place…


The Meltdown Begins…

September 30, 2008

Just like everyone else, I held my breath. Would the economic bailout bill pass through congress?

Wherever you are on the political spectrum, and however you think this immense challenge should be addressed, September 29,2008 was a momentous day. The Dow took its 17th largest dip ever (777 points), and world markets soon followed.


Know Thyself

September 26, 2008

You’ve got to know yourself to know your message. By this I don’t just mean yourself, personally (although that’s always a good thing). Rather, I mean as a business: who are you really? This is where the building of a messaging platform begins. At the core, it’s simple: a messaging platform provides the answers to […]


Customer Disservice

September 25, 2008

I used to love Vonage. Now? Let’s just say I’m “not happy” with Vonage right now. The price/performance is what led me to this company about 5 years ago. At that time, Verizon was offering unlimited calling plans for about $100 – all in, with taxes, mystery fees, etc. Vonage rocked at well under $50, […]

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Ok—here’s the thing: I love business. I enjoy people. I relish ideas and I love to help people bring ideas to market (yes, this is right from the preface to Value Prop preface—but it is what I believe—and is a good place to start…)


Shampoo Bottles

September 19, 2008

…What hit me was that someone realized that (in most hotels) the little bottles inevitably end up rolling off the edge or even out of the soap dish embedded in the shower wall. So, you have to crouch and pick it up in a slippery shower – with no one around to hear if you slip and crack your head open!


CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER! Value Prop shows you how to build razor-sharp value propositions and marketing messages showcasing the truly new, useful and exciting qualities of your product or service—winning business in the process! Value Prop offers new ways to create, diagnose and improve your value proposition ensuring you […]

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