Jose Palomino

plastc

When it comes to convenience, most of us will take the easy way out. Plastc, a new device that encompasses all debit, credit, and gift cards promises a new level of everyday purchasing convenience. Read More »

{ 0 comments }

 

failure

When thinking about a new venture or new project, it is natural that we start with the end in mind. It certainly makes sense to have a vision for what success looks like; defining what the metrics, outcomes, and tangible results would be of successful implementation or realization of your project, initiative, pursuit, or business idea. 

This all makes a lot of sense and is a traditional way to think about planning for successful outcomes as well as creating the motivational triggers; those things that animate, encourage, and excite a team to pursue some higher goal.

Read More »

{ 0 comments }

Screen Shot 2016-05-09 at 12.43.42 PM
Read More »

{ 0 comments }

Amazon – the one-stop site for anything and everything you could possibly need. I’ve bought lots of stuff through Amazon – more and more each year. Of course, it’s quick and efficient – and you can even find some amazing deals. Within the past year they have released a product that could revolutionize the way I (we) shop – Amazon Dash.
Read More »

{ 0 comments }

What’s impossible

November 22, 2015
Read More »

Vision Marketing GoPro Style

July 17, 2015

GoPro – the company that straps a camera on your head while skydiving – was founded in 2002 by Nick Woodman when he first got the idea for his $500M+ company on an Australian surfing trip. He was frustrated with the inability of regular digital cameras to capture close-up shots of the waves while surfing. […]

Read More »

What Is a Value Proposition, and Why Should You Care? 

July 16, 2015

What’s a Value Proposition? When I was at the MarketingSherpa 2015 Email Summit this past February, I sat down for an interview with their Director of Editorial Content and my friend, Daniel Burstein, where I told him what a value proposition is, and why it is crucial for your business. If you as a business owner are ignoring a […]

Read More »

Paper People: Boomers vs. Gen Xers in a Paperless Society

June 16, 2015

Image Credit: Erich Ferdinand on Flickr Recently, I was discussing banking habits with one of the younger staffers at Value Prop. Although I use online banking, my banking experience often includes driving to the bank to complete transactions face-to-face with a teller. Every month, I’m mailed a statement that lists those transactions and provides me with […]

Read More »