Jose Palomino

customer loyalty

When I think of customer loyalty, there is one store that instantly comes to mind — Wawa. For those readers who are unfamiliar with Wawa, let me say that the following description will not do it justice.

Wawa is a chain of convenience stores and gas stations originating outside Philadelphia and now found throughout […]



It seems strange that an app which hit the markets with almost no advertising campaign whatsoever would have something to teach us about marketing. Nevertheless, the extreme viral success of Pokemon Go demonstrates that […]



In the hectic space of the modern world, sometimes there just aren’t enough hours in a day. 24 hours is not much time to accomplish all our goals for the day — and it’s an inflexible number. That’s why sometimes it’s useful to know little tricks like […]



With Independence Day: Resurgence in theaters, I can’t help but wonder how successful a sequel 20 years in the making will be. Rebranding after such a long time out of the public eye will be an extreme challenge — and it may not be up to the task. […]

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Plastc – Is All-in-one Always The Best Option?

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Image Credit: Plastc When it comes to convenience, most of us will take the easy way out. Plastc, a new device that encompasses all debit, credit, and gift cards promises a new level of everyday purchasing convenience.

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Failure Vision: The Key to Success

June 7, 2016

Image Credit: Failure Vision When thinking about a new venture or new project, it is natural that we start with the end in mind. It certainly makes sense to have a vision for what success looks like; defining what the

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How Mustard Can Help You Understand Differentiation

May 24, 2016

Throughout the years, mustard has become a very popular condiment. It’s low calorie, flavorful, and most of all, cheap. As for me, I generally think of it as a barbecue staple ranging from yellow to spicy. But the last time I went to the grocery store, I came across a whole new world of the […]

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Is Amazon Dashing into a New Shopping Frontier?

March 15, 2016

Amazon – the one-stop site for anything and everything you could possibly need. I’ve bought lots of stuff through Amazon – more and more each year. Of course, it’s quick and efficient – and you can even find some amazing deals. Within the past year they have released a product that could revolutionize the way […]

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