GoPro – the company that straps a camera on your head while skydiving – was founded in 2002 by Nick Woodman when he first got the idea for his $500M+ company on an Australian surfing trip. He was frustrated with the inability of regular digital cameras to capture close-up shots of the waves while surfing. It was a seemingly inconsequential problem to have, but he found a solution nonetheless. Fast forward 13 years and the GoPro Camera name has become synonymous with extreme living and adventure. Their slogan: Be a Hero.
Read More »
What’s a Value Proposition? When I was at the MarketingSherpa 2015 Email Summit this past February, I sat down for an interview with their Director of Editorial Content and my friend, Daniel Burstein, where I told him what a value proposition is, and why it is crucial for your business. If you as a business owner are ignoring a […]
Image Credit: Erich Ferdinand on Flickr
Recently, I was discussing banking habits with one of the younger staffers at Value Prop. Although I use online banking, my banking experience often includes driving to the bank to complete transactions face-to-face with a teller. Every month, I’m mailed a statement that lists those transactions and provides me with a physical paper trail, for bookkeeping or to answer an inquiry. My younger colleague, however, doesn’t have a physical bank. She uses Simple, which, like Schwab and Ally, exist only online. Every transaction is completed through their mobile app, and only in extraordinary circumstances will she ring their customer support to talk to a human being– and not after trying their online chat support first. I admit it – although I can and do these things online as well – I like the human contact. Her… not so much.
Read More »
Image Credit: Marco Paköeningrat on Flickr
The Cost of a Cup
How much do you spend each week on coffee?
If you’re like most people, you know that answer is probably, “too much!” Perhaps you’ve noticed monthly subscription-based services make the case that their premium membership can be had “for less than the cost of a daily cup of coffee!”. And even if they imply that the cost is $5.50 per day, that would still be within what’s considered an “average” range. Of course, we have Starbucks to thank for that. You might also have read personal finance listicles and blog posts urging you to cut out “the daily coffeeshop visit” to find hundreds of dollars in savings that you never realized you were spending.
So, as a society, we’re pretty used to thinking about our repeat spending in units of “a daily cup of coffee”. But how much money do you think you will spend on made-to-order coffee over the course of your lifetime? Read More »