Jose Palomino

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12 times in a row, Porsche AG has achieved the highest customer satisfaction rating in the US. The auto group has an intense focus on customer service and communication that has landed them in first place in the JD Power Institute’s APEAL Study. They’ve reached the top — Porsche is the epitome of […]

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adapting

Image Credit: Mike Groll | AP Photo

To succeed, a company has to be able to adapt to changing conditions in its market. In other words, you – and your company – have to think on your feet. Even though most people know the importance of staying ahead of the game, sometimes you even have to take […]

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dictionary

For years, websites like Urban Dictionary have been providing outlets for the continued synthesis of language — call it, “liberal linguistic development.”  It’s a more recent phenomenon that pseudo-words like FOMO (“fear of missing out”) are making […]

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eos target market

When it comes to thinking like your target market, it’s hard to tell whether Millennials are the easiest to read — or the hardest.

In 2015, EOS accounted for 11.5% of all lip balm sales in the United States. It was second only to Burt’s Bees at […]

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Wawa Teaches Us 3 Steps to Capitalize on Customer Loyalty

July 26, 2016

When I think of customer loyalty, there is one store that instantly comes to mind — Wawa. For those readers who are unfamiliar with Wawa, let me say that the following description will not do it justice. Wawa is a chain of convenience stores and gas stations originating outside Philadelphia and now found throughout

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7 Lessons on Marketing from Pokemon Go

July 19, 2016

It seems strange that an app which hit the markets with almost no advertising campaign whatsoever would have something to teach us about marketing. Nevertheless, the extreme viral success of Pokemon Go demonstrates that

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9 Productivity Hacks To Improve Your Business Life

July 12, 2016

In the hectic space of the modern world, sometimes there just aren’t enough hours in a day. 24 hours is not much time to accomplish all our goals for the day — and it’s an inflexible number. That’s why sometimes it’s useful to know little tricks like

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Independence Day & Jurassic World: Rebranding 20 Years Later

July 7, 2016

With Independence Day: Resurgence in theaters, I can’t help but wonder how successful a sequel 20 years in the making will be. Rebranding after such a long time out of the public eye will be an extreme challenge — and it may not be up to the task.

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