It seems strange that an app which hit the markets with almost no advertising campaign whatsoever would have something to teach us about marketing. Nevertheless, the extreme viral success of Pokemon Go demonstrates that […]
In the hectic space of the modern world, sometimes there just aren’t enough hours in a day. 24 hours is not much time to accomplish all our goals for the day — and it’s an inflexible number. That’s why sometimes it’s useful to know little tricks like […]
With Independence Day: Resurgence in theaters, I can’t help but wonder how successful a sequel 20 years in the making will be. Rebranding after such a long time out of the public eye will be an extreme challenge — and it may not be up to the task. […]
When it comes to convenience, most of us will take the easy way out. Plastc, a new device that encompasses all debit, credit, and gift cards promises a new level of everyday purchasing convenience. […]
Image Credit: Womenoftheword.net Failure Vision When thinking about a new venture or new project, it is natural that we start with the end in mind. It certainly makes sense to have a vision for what success looks like; defining what the
Throughout the years, mustard has become a very popular condiment. It’s low calorie, flavorful, and most of all, cheap. As for me, I generally think of it as a barbecue staple ranging from yellow to spicy. But the last time I went to the grocery store, I came across a whole new world of the […]
Amazon – the one-stop site for anything and everything you could possibly need. I’ve bought lots of stuff through Amazon – more and more each year. Of course, it’s quick and efficient – and you can even find some amazing deals. Within the past year they have released a product that could revolutionize the way […]
Well, no secret… I haven’t been blogging lately. “What happened?” Simple. Got busy. Real busy. “Doing what?” you might ask. Well, we’ve been helping some really great companies figure out how to ignite their growth.
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ABOUT JOSE PALOMINO
Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »