Image Credit: Marco Paköeningrat on Flickr
The Cost of a Cup
How much do you spend each week on coffee?
If you’re like most people, you know that answer is probably, “too much!” Perhaps you’ve noticed monthly subscription-based services make the case that their premium membership can be had “for less than the cost of a daily cup of coffee!”. And even if they imply that the cost is $5.50 per day, that would still be within what’s considered an “average” range. Of course, we have Starbucks to thank for that. You might also have read personal finance listicles and blog posts urging you to cut out “the daily coffeeshop visit” to find hundreds of dollars in savings that you never realized you were spending.
So, as a society, we’re pretty used to thinking about our repeat spending in units of “a daily cup of coffee”. But how much money do you think you will spend on made-to-order coffee over the course of your lifetime? Read More »
Image Credit: Linus Bohman on Flickr
What would happen if you could find a restaurant that remembers your seating preferences, greets you by name, and leads you to your table as soon as you walk in? What if they could remember your meal preferences, and remember what you like for each category of their menu? Would you give them your business more often than other places that don’t? Would that be amazing? Read More »
Image Credit: Idreamlikecrazy on Flickr
Throughout the years of working with clients to develop their value proposition or enhance their branding and messaging, I often get an interesting request. Namely, to create a value proposition for their company.
They hope to establish a single value proposition for their entire company– a “meta” value proposition that will encompass and communicate the essence of everything they do. The fact is, for any company with more than one major product offering or service line, that is never going to work. Let me give you an example… Read More »
Image Credit: Katie Brady on Flickr
You don’t have to look far to find a company that has developed their value propositions, branding and messaging strategy from an inside-out perspective. Take, for example, Tivo. Why didn’t they take over the world? Why weren’t they Apple TV? Read More »